Let’s tell Barcelona stories people actually care about
I’m Soledad, the creator behind The Barcelona Diaries: a Barcelona-based media brand reaching locals, expats, and travellers through storytelling, photography, and insider guides.
I collaborate with:
- Travel & lifestyle brands
- Hotels & boutique accommodations
- Tourism boards & destinations
- Local businesses in Barcelona & Catalonia
- Brands that value authenticity
Brand & Destination Collaborations
- Sponsored content (Instagram & blog)
- Editorial-style features
- Story-driven campaigns
Content Creation
- Visual storytelling for digital platforms
- Editorial blog content
Media & Publishing Projects
- City storytelling projects
- Guidebooks
- Editorial collaborations
Portfolio
Lonely Planet: Guidebook Research & Writing
Co-wrote and performed research for a Barcelona guidebook for Lonely Planet, the world’s leading guidebook publisher.
Visit Barcelona: Social Media Content Creation
As part of an influencer marketing campaign for Barcelona’s Tourism Board, I created Instagram content promoting the city’s touristic offer during Christmas time season.
Passporter: Travel App Content Creation
For this project for a travel app I researched locations, coordinated with partner location managers, and conducted visits. This also included creating content in the form of copy and photography.
Social Media Partnerships
I collaborate with brands to create visual stories rooted in Barcelona’s and Catalonia’s culture, food, and everyday life — content that feels authentic, timeless, and made to be saved, shared, and remembered.
About Me
I’ve lived in Barcelona for over 7 years and have worked across travel, publishing, and destination storytelling. I’ve contributed to Lonely Planet guides, run photography experiences in the city, and built The Barcelona Diaries into a trusted resource for people who want to understand Barcelona beyond the clichés.
Testimonials
“I worked with Soledad on a forthcoming travel guide forming part of a brand-new series. From the outset, she was engaged, proactive, and implicitly understood the mission. She quickly got to grips with our internal procedures and bespoke systems, and her work was superb, on time (crucially!), and she was an absolute pleasure to work with. I’d recommend working with Soledad to anyone.”
Daniel, Lonely Planet
“We have been collaborating with Soledad for the past 3 years. With her, we built
our social media presence from the ground up. She brought creativity to our not-so-fun industry insights, successfully transforming complex topics into engaging, high-quality content.”Alessia, Globalpraxis
Let’s Get In Touch
Interested in collaborating?
Tell me about your brand, idea, or destination and let’s see if we’re a good fit.
